Welcome to all the cool new subs to The Sequencio Signal who joined us since last week! ( yes ik, it’s been a couple weeks … 🤫 )
This Systems Sunday Edition is brought to you by some of my favorite tools …
Instantly.ai 👉 My go-to hands-free cold email automation wizard
Instantly helps you find warm leads, scale email campaigns, reach primary inboxes, engage smarter and win more with AI.
Make.com 👉 The ultimate automation powerhouse for SaaS workflows
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Apollo.io 👉 My top pick for getting the highest quality leads
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Interested in advertising with us? → Get in Touch
What if everything you've been told about cold emailing is completely backward and the solution simpler than you ever imagined?
Today, we're flipping the script and illuminating the straightforward path to cold emails that genuinely connect, captivate, and convert.
Welcome to your no-nonsense roadmap, crafted for clarity and results, without BS or filler.
📍 Who Should Dive Into Cold Email?
Cold email isn't a one-size-fits-all strategy.
It’s ideal for bros in the B2B arena, especially if your deals typically surpass $2k. If your average sale is lower, your energies might yield richer returns on organic fronts.
Yet, SaaS teams - take heart. You can thrive here too! Just need to aim higher. Target the giants, the big fish needing your solution on a grand scale.
🔍 The Heartbeat of a Successful Cold Email
Cold emails that get opened, read, and acted upon share three key ingredients:
🎯 Right Target
Zero in on precise job titles and industries. Trying to charm everyone will charm no one. Go laser-focused - Directors of IT, Marketing Heads, CEOs. Precision over scattershot.
🛎 Right Offer
Clearly state the magic you bring. No cryptic messages or vague sales BS. Spell out exactly how your solution transforms their world, and ideally makes them more money.
📊 Strong Case Study
Prove your credibility. Give tangible evidence of past victories. A case study isn't just a brag; it’s your credibility in vivid detail.
🧊 Crafting the Perfect Cold Email: The Magic Formula
1. Compliment: Your Icebreaker
A great compliment opens doors. But make it genuine and concise. It’s more about noticing a sharp haircut rather than detailing someone’s entire life story. That’s creepy AF.
For the markets I’ve been targeting, compliments don’t work so well. They’re blue collar bros, and they (generalization here) DGAF. You’ll see more below in the latest campaign I ran.
2. Case Study: Fuel the Interest
Right after your compliment, clearly articulate your value. Follow swiftly with an authentic success story, spotlighting measurable results.
3. CTA: Seal the Deal
Avoid overwhelming options or confusing instructions. Your call-to-action should be as clear and direct as asking someone out for coffee:
“Interested in exploring this further?”
📌 Step-by-Step Cold Email Mastery
Step 1: Setting the Stage
Secondary Domains: Protect your main domain by using a specialized outreach domain.
I typically use 10-20 extra domains that are very similar to the original, depends on the volume you’re going to be sending though.
Warm-up Strategy: Email warmup is essential! It slowly builds your domain’s credibility, preventing spam flags. Instantly.ai can automate this process over a crucial 4-6 week period.
Spintax Explained: Spintax is a method to create dynamic emails, avoiding repetitive content that could trigger spam filters (Examples below)
Avoid Spam Triggers: Watch out for spam-trigger words like "Free," "Guarantee," "Cash," or exaggerated claims.
I put all my email in here before sending
Step 2: The Art of Email Crafting
Subject Lines: Always A/B test multiple options.
Opening Lines: Use compelling, personalized intros.
Core Message: State your value, reinforce with a concise success story.
CTA: Clear, simple, action-oriented.
Example Emails from Real Campaigns:
Email Example 1A:
Subject: The $900 call you lost while reading this line
Quick reality check:
A homeowner just Googled “AC tune-up,” called you, waited 57 seconds, then booked the guy who picked up first. Average job in our industry = $900… gone.I felt that pain when I ran my own service company - until I discovered a 7-text follow-up stack turning “we’ll call you later” ghosts into booked jobs the same week.
I wrapped the exact scripts into an 8-page HVAC Quick-Cash Reactivation Kit.
{{RANDOM | Want a copy? | Let me know. | Want it? }} Reply “KIT” and {{RANDOM | I’ll send it over | it's yours | I'll shoot it over | I’ll fire it over }}. No BS - just copy, paste, cha-ching.
👆 This is Spintax!
{{ Spintax Email Signature }}
Email Example 1B:
Subject: The $5k sitting in your phone right now
Quick reality check: How many quotes, tune-ups, and “call-me-next-spring” looky-loos are rotting in your phone?
Last week one of my guys fired off 7 texts to his “dead” list and booked 3 installs & 2 tune-ups in 48 hours. Zero ad spend. Zero discounts.
I put the exact copy-and-paste messages into an 8-page HVAC Quick-Cash Reactivation Kit.
{{RANDOM | Want a copy? | Let me know. }} Reply “KIT” and {{RANDOM | I’ll send it over | it's yours | I'll shoot it over }}. Use it tonight, bank the extra work this week.
👆 More Spintax!
{{ Spintax Email Signature }}
p.s. Works even if you think your market is “cheap.” Money loves speed.
( Campaign results so far )
Step 3: Wisdom to Follow
Personalize Deeply: Specificity resonates more than general flattery.
I realize my examples above do not include this. Again, it depends on your targets
Keep it Brief: Short, punchy emails land better.
Persistent Follow-ups: Polite persistence can transform silence into dialogue.
🚀 Scaling with Ease
Don’t expect a single superhero to manage it all. Divide roles
Specialists in lead generation
Experts in outreach
Closers for the deal. Let your closers close, unburdened by administrative clutter.
🛠 Quick-Win Tactics
A/B Test: Optimize subject lines and openers.
Clarity is King: Your CTA must be friction-free.
Emoji Experimentation: They can humanize, but test carefully.
My blue-collar bros would not be into this!
🔥 Tool Spotlight: Instantly.ai
Instantly.ai acts as your outreach Swiss Army knife. Perfect for beginners and scaling experts alike.
Built-in domain warming
Intuitive A/B testing
Real-time analytics are game-changers
❌ Mistakes to Dodge
Omitting powerful case studies.
Skipping research.
Using your primary domain.
Over-complicating emails.
📥 Question of the Week:
What's been your cold emailing Achilles' heel?
Hit reply - your challenges shape future insights!
Stay tuned: Next week, we'll unpack advanced backend automation—follow-ups, drip sequences, and automating the conversation for maximum impact.
Cold emails aren’t about luck. They’re crafted, tested, and optimized. Follow this guide and turn inbox silence into a symphony of opportunities.
Last bit…
Grab it before the price increases → CLICK ME
Keep refining, keep winning,
Barret J. Nobel
DadFit Automations & Ghostwriting